"FIFA Soccer" is one of the most popular video games sold by EA Sports. In the promotion of the 2012 edition, EA Sports did well in its use of YouTube. In the videos, EA Sports was able to demonstrate the product through the use of game play, but also effectively use athletes who come across as real.
Landon Donovan vs. Tim Lincecum
Landon Donovan is the best soccer player ever born in United States. Tim Lincecum is an excellent pitcher who most sports fans recognize.
Hope Solo vs. Steve Nash
Hope Solo is the starting goalkeeper for the US Women's National Team and she received tons of exposure during the recent Women's World Cup. She's also currently on "Dancing with the Stars." Steve Nash is a very famous NBA star, former MVP, and he also owns part of an MLS franchise.
By using the USA's two most recognizable soccer stars, EA Sports was able to prove the authenticity of the game. If Landon and Hope like it, so should you. By using Tim Lincecum and Steve Nash, EA Sports is showing that the game is not just targeted to soccer fans, but instead all gamers.
The personalities of all four athletes are revealed in these videos. In "real life," Steve Nash is pretty outgoing, but Tim, Landon, and Hope are more reserved. These videos allowed consumers to get to better know these athletes which in turn leads to added trust (and then added sales for EA Sports).
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