Article excerpt: The Forbes Fab 40 is for people interested in quantifying brand value using numbers and math. Using our proprietary data base and methodology, the Fab 40 values the top 10 names in sports in four distinct categories: athletes, businesses, events and teams. (full article: http://www.forbes.com/sites/mikeozanian/2011/10/03/the-forbes-fab-40-the-worlds-most-valuable-sports-brands-3/)
The top ten sports business brands:
- Nike - $15 billion
- ESPN – $11 billion
- Adidas - $5 billion
- Sky Sports – $3 billion
- Gatorade – $2.5 billion
- Reebok – $1.5 billion
- Under Armour – $1.0 billion
- EA Sports – $625 million
- YES Network – $600 million
- MSG – $500 million
The top five sports events brands:
- Super Bowl – $425 million
- Summer Olympic Games – $230 million
- FIFA World Cup - $147 million
- World Series – $140 million
- UEFA Champions League - $132 millions
- Winter Olympic Games – $123 million
- Daytona 500 – $112 million
- NCAA Men’s Final Four – $92 million
- MLB All-Star Week – $76 million
- Kentucky Derby – $70 million
The top ten sports athlete brands:
- Tiger Woods – $55 million
- Roger Federer – $26 million
- Phil Mickelson – $24 million
- David Beckham - $20 million
- LeBron James – $20 million
- Kobe Bryant – $14 million
- Maria Sharapova – $9 million
- Dale Earnhardt Jr. – $9 million
- Cristiano Ronaldo - $8 million
- Shaun White – $7 million
The top ten sports team brands:
- New York Yankees – $340 million
- Manchester United - $269 million
- Real Madrid - $264 million
- Dallas Cowboys – $193 million
- Bayern Munich - $179 million
- Boston Red Sox – $173 million
- Barcelona - $172 million
- Arsenal $158 million
- AC Milan - $147 million
- New England Patriots – $146 million
